ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: Williams F1 (IP Logged)
Date: 07 January, 2020 14:03

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Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: ihme (IP Logged)
Date: 07 January, 2020 14:25

"Its name will feature on the back of the FW43ís rear wing"

Only there?? I'm so confused (Sm55)

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: Anderis (IP Logged)
Date: 07 January, 2020 14:59

Back of the Williams' rear wing is one of the best places to put your logo on in current F1. winking smiley
https://cdn-1.motorsport.com/images/mgl/6n9ekZRY/s8/mechanics-clear-the-grid-prior-1.jpg
They take this shot of F1 grid a lot.

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: ihme (IP Logged)
Date: 07 January, 2020 15:20

Yes but Orlen have paid like 12m for all the different places on the car and if Latifi brings more then why his biggest brand is being exposed only there? I expected to see Sofina on the sidepods as well as on the back of the rear wing plus halo etc. Wouldnt that be reasonable if Latifi brings as much as people think?
Stroll also didnt have his logos in those places but then we had Martini & Rexona deals in place so it was understandable.

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: Francesc (IP Logged)
Date: 07 January, 2020 16:06

Remember that Lavazza is still yet to be announced. And in F2 they had more prominent presence on Latifi's car.

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: ihme (IP Logged)
Date: 07 January, 2020 17:26

Yeah, I guess i'm a little bit surprised that if Lavazza will be on the sidepods we havent announced it first because it's more prestigious place on the F1 car. That is if we wont find someone else for that spot and Latifi then wont get as much place on the car for his brands.

Still I think Sofina only on the back of the rear wing is below expectations from someone as rich as Latifi.

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: Mehryar (IP Logged)
Date: 07 January, 2020 18:52

I still hope to see a new sponsor joining us, beside what Latifi is bringing in...Somewhere it was written Rexona deal was around 15m a year which is a very big money to cover.Orlen nearly the same...And with them being covered, we will still have the smallest budget with 20-25m loss at the end of season.



http://img150.imageshack.us/img150/1095/mehryarsigyo7.gif

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: Francesc (IP Logged)
Date: 07 January, 2020 21:24

We're yet to know how much more money is Rokit paying after the new deal. I guess we will have to wait until preseason testing and see what spaces they get on the FW43.

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: SydneyF1Fan (IP Logged)
Date: 08 January, 2020 02:16

Quote:
Anderis
Back of the Williams' rear wing is one of the best places to put your logo on in current F1. winking smiley https://cdn-1.motorsport.com/images/mgl/6n9ekZRY/s8/mechanics-clear-the-grid-prior-1.jpg
They take this shot of F1 grid a lot.

Ha! Prime spot on a Williams car - guaranteed coverage on both cars for every GP at the back of the grid!!



http://i807.photobucket.com/albums/yy358/SydneyF1Fan/SydneyF1FanSignatureWinner-v3.gif

Re: ROKiT Williams reveals Sofina partnership expansion in 2020
Posted by: Mikef1 (IP Logged)
Date: 08 January, 2020 13:44

Quote:
ihme
Yes but Orlen have paid like 12m for all the different places on the car and if Latifi brings more then why his biggest brand is being exposed only there? I expected to see Sofina on the sidepods as well as on the back of the rear wing plus halo etc. Wouldnt that be reasonable if Latifi brings as much as people think?
Stroll also didnt have his logos in those places but then we had Martini & Rexona deals in place so it was understandable.

Sofia is likely not his only sponsor. You may see a few more announcements which in turn will populate more of the car. That group of laitifs sponsors may amass to the same amount as Orlen but each individual will be getting less space

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