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Re: Sponsorship 2020
Posted by: IanSmithISA
Date: 31/10/2019 10:31
Good morning,

Is it certain that any money is changing hands?

The announcement said Working in partnership, Williams and PONOS will be creating exciting content across the ROKiT Williams Racing social and digital network.

I feel really sorry for Claire etc in trying to bring sponsorship on board as; As far as I can tell the prize money distribution argument is still ongoing. There have even been suggestions that much of the special Bernie Bonus money is going to put into a "Column 3" and allocated based on the number of times a team has appeared in the top 3 over the last 10 years.

This would probably be slightly better than the existing fixed bonus, if it were to become reality.

So how do you set a price on the space?

Every expectation that I have is that Williams will be short of money next year in the same way as they are this year even if current deals are replace by new ones at the same rate.

So do you take whatever you can get and lose potential opportunities knowing that the budget will not be enough anyway, or do you hold out and hope for a better deal and hope to be able to borrow until that deal appears?

If the new payment plan is closer to the current one that might have been expected where does this leave Haas for example? After a great start they seem to be going slightly backward, Haas Automation must be getting an understanding of the benefits that the F1 team is bringing so is it worth it to them?

Or would a deal with Williams be a better way of spending money, if you look at the security agreement for the Williams' loans you will see that Williams has a fair amount of Haas Automation machinery.



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