WTA Tour and Eurosport prolong alliance.

Filderstadt, October 9th 2003.

Eurosport started in 1999 broadcasting 80 matches from WTA tournaments, they will be covering WTA Tour events throughout 2007. There will be more than 200 matches broadcasted in 2004 from Grand Slams and Tier I and II tournaments. Each year Eurosport will bring 420 hours of coverage of 27 WTA Tour tournaments.

WTA Tour Chief Executive Officer Larry Scott said that the extraordinary commitment by both Eurosport and Recency Enterprises speaks for the attractiveness and vitality of today’s women's tennis all over the world. Both have clearly recognized the enormous value of covering professional women's tennis.

Along with announcing of the prolonged partnership between Eurosport and the WTA Tour the promotional Magic Bus was unveiled. The Volkswagen bus used in Eurosports tennis leader will travel from tournament to tournament to promote the "Get In Touch With Your Feminine Side"campaign. This campaign is to promote the sportschannel WTA Tour programming. Eurosport is aiming for over 220 million viewers across Europe while the network is broadcasting in 100 million European homes.

Daniela Hantuchova, Jelena Dokic and Justine Henin-Hardenne in the Eurosport Magic Bus. Magic Bus Photo's: by courtesy of Eurosport