meeting last night - report


Malcolm speaks
By Mr Bow Jangles
March 27 2003

over 200 people turned up for the meeting last night, Mr Bow Jangles has provided his recollections of the meeting for those that could not attend

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Bristol Shoguns 5000 Scheme Fans Forum

Title: 5000 Scheme Q&A Forum

Date: Wednesday 26th March 2003

Time: 20.00 – 22.00

Venue: Bristol Room: Memorial Ground

Attendees: 200+ supporters, Malcolm Pearce (MP), David Higgs (DH), Ian Bell (IB), Mike Rafter (MR), Mike Turner (MT)

Also in attendance: Peter Thorburn (PT), James Grant (JG), Phil Adams(PA)

Note: Please take the following passage of text as my interpretations of what was said last night. It may not be wholly accurate and should therefore be treated as opinion rather than fact.

Overview:

The evening was in the main constructive and positive. Most questions were answered in a satisfactory manner. Some were avoided, but the key ones (bar the Oxford ones) were answered. Most people seemed to be far more positive about the scheme when they left than they had been when they entered the room.

Evening Post Questions and Answers

Q Not every Bristol fan can afford to purchase a season ticket in one go will people be able to pay by direct debit or standing order?

MP: Of course, subject to approval by my administration staff, we would allow people to pay by DD or SO if they could not afford the money up front. We would try to help anyone who had a problem financially with the scheme.

Q What is the difference between membership and just buying a season ticket? Does membership confer some kind of ownership or say in the running of the club?

IB: The 5000 scheme asks for Season Ticket holders. This will entitle the holder to many benefits throughout the season…starting with a cash-prize draw at the first game of next season, which will be followed on by many more benefits.

Q Few clubs have as many as 5,000 season ticket holders, and those that do have a record of recent playing success. How were the target and timescale arrived at for the 5,000 club?

IB: Very simple. Malcolm decided that he needed £1m to give the club a fighting chance of surviving next season. Divide £1m by £200 and you have your 5000

MP: Bristol are currently 11th out of 12 ZP clubs in a league table of Season Ticket Holders. B*th have 4800 STH, are we really suggesting that we are the poorer relation?

Q What publicity and promotion strategies and the necessary resources that have been put in place to make this campaign successful in the time allotted?

IB: Had a whole list in his hand of Marketing ideas that were going to be put into practice. Some generated by the Supporters Marketing Forum on Monday and some by the club.

Said the club did not want to consider expensive marketing ideas such as bill-board advertising, as the idea of the scheme was to make money not spend money.

Q How will the club involve supporters in making the campaign a success?

IB: There are already a number of supporters helping out with the Campaign and he would encourage others to get in touch with Justin should they wish to help

Q We are in, effect, being asked to secure the future of the club without a vision for the future of the club being articulated. What vision is Malcolm Pearce asking us to contribute to?

IB: Essentially keeping top class rugby in Bristol. Malcolm was asked to comment on the vision for the future and it was said that a robust business model was to be put in place for next season.

Q Where will we be playing?

MP: Next season we will be playing at the Memorial Ground as we have one year left on the lease. We are able to advertise this to the General Public After that, there are a few options inc. Ashton Gate/a development of Mem Ground. MP realises that the Mem is our spiritual home, but stresses that it needs to be modernised. A lot of people want to sit down at matches. If 10,000 people signed up and requested seats, then he would consider playing at Ashton Gate next season.

Q Supporters are concerned about the contracts issue. What efforts are being made to ensure that Bristol will have a squad capable of remaining in the Premiership this season, and being competitive in the next campaign?

Not asked although MP did say that the part of the reason for the tight deadlines on the scheme were that he needed guarantees on money from supporters to then go ahead and negotiate new contracts with players. These negotiations needed to happen ASAP

Q Speculation continues regarding potential investors and takeovers. Can the club provide any clarity to the question of potential investors?

The rumoured consortium:

MP: Has met only one of the consortium. They have not indicated how much they have to invest. They have said they want to move to another stadium but have not indicated where. They have asked MP to stay on as President and pay £60k per year for the privilege. MP felt that in the clubs best interests, he should not pursue this solution. MP cannot say much though as he is under a Non Disclosure Agreement.

There was no clarification given on Oxford. It was not ruled out but not confirmed. MR said that we MUST make the 5000 scheme work to ensure we stay in Bristol…simple as that!

Q What were the reasons why the consortium bidding to take over the club was rejected? Would it not be better to grab any opportunity to keep the club in Bristol than to see it moved from the city or wound up?

(see above)

Other comments made:

MP: The following people will all receive an additional free ticket to the B*th game:

5000 Scheme members

Season Ticket Holders

B*th fans

This is to help with the attempt to break the record ZP crowd. It is also to showcase Bristol Rugby and it will provide the club with an excellent chance to Market itself. (MT didn’t look happy when this was announced!!!)

MP: If we get to the 30th April deadline and we are not too far away from the 5000 total (not quantified!), then the scheme would be extended only if everyone was in agreement that the 5000 figure would be met given more time

IB: Next season it looks as if the U21’s and the United sides up and down the country will be merged and will be playing in a shadow ZP league on Monday nights.

JP: The running total at the moment is about 300-400

For anything I missed, please see the message board.