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Williams Racing
today announces a multi-year agreement with renowned luxury audio company
Bang & Olufsen as an official team partner.
In addition to the Bang & Olufsen logo adorning the FW44, Williams and Bang
& Olufsen will work together to create impactful, immersive and
multi-sensory customer and fan experiences. This will happen globally across
Bang & Olufsen branded stores, at Williams Racing facilities trackside at
various Grands Prix, and at the Williams headquarters in Grove, Oxfordshire.
Williams Racing CEO and Team Principal Jost Capito said: “I’m delighted to
welcome such a globally iconic brand to the Williams Racing stable of
partners. For nearly 100 years, Bang & Olufsen has been at the forefront of
design and innovation and created some of the most memorable and iconic
products in the world. And we have that same desire for perfection. The
combination of Bang & Olufsen and Williams Racing is perfectly aligned with
our ‘Williams Beyond Racing’ brand strategy and is further proof of
Williams’ continued growth over the past 12 months, both on and off-track.”
Kristian Teär, CEO of Bang & Olufsen, is excited about the partnership and
believes it will help the company attract the attention of more global
consumers. “I’m proud of this new partnership. We share Williams’ passion
for excellence, performance, and the desire to create only the best, and
together we can provide some extraordinary experiences to fans and
customers. It is a key strategic priority for us to increase our brand
awareness, and with this partnership we will be able to reach even more
global consumers from this weekend, and in the years to come. We cannot wait
to show the world what we can do together – and Bahrain will undoubtedly be
the beginning of something amazing.”
Since 1925, the Danish luxury brand Bang & Olufsen has created some the
world’s most iconic audio and home entertainment products based on the
unique combination of powerful sound, timeless design and unrivalled
craftsmanship. |
