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Williams Racing is delighted to
announce a multi-year partnership with Gulf Oil International, one of the
world’s leading manufacturers of oils and lubricants.
Gulf’s partnership with Williams Racing is another major signing for the
team as it continues its transformative journey across the business,
demonstrating the new era of commercial investment for Williams Racing since
its acquisition by Dorilton Capital.
Together, Williams Racing and Gulf will write the next chapter of Gulf’s
eminent motorsport story, expanding the partnership beyond the Formula 1
team as, in addition, Gulf will partner the Williams Racing Driver Academy
and Williams Esports. This expansion ultimately works for Gulf to play a
part in contributing to junior motorsport drivers’ careers and showcasing
industry access for all.
The high-octane partnership will see the vibrant colours of Gulf adorn the
new FW45, race driver suits, pitstop gantry and some of the team’s key
pitstop personnel. There will be a number of high-profile marketing
initiatives throughout the year that will embody a shared vision of a bright
modern future for motorsport, both on and off the track.
Activations with the Williams Racing Driver Academy and Williams Esports
will ensure Gulf can reach new audiences and play a role in the success
stories of younger generations. The forward-thinking partnership will also
comprise future-forward and digitally-enabled fan engagement opportunities
in order to help bring fans of Williams Racing, Gulf and Formula 1 closer to
the sport they love.
Matthew Savage, Chairman of the Board, Williams Racing, said, “I am
incredibly excited about this partnership between Williams Racing and Gulf,
a renowned and trusted global brand, who have put their trust in us as a
long-term partner. This signifies the strength of our brand and commercial
offerings as we continue our transformation. Gulf and Williams Racing share
an illustrious motorsport heritage and, together, we are making history with
this partnership.”
James Bower, Commercial Director for Williams Racing, said, “We’re
incredibly proud to be partnering with Gulf, a leading global manufacturer
in the industry and a distinguished brand within motorsport. Our partnership
demonstrates the ongoing effort by the team to develop our brand and
commercial proposition. It’s a testament to the team and to Gulf for joining
us on this journey and I’m eager for fans to experience what we have
planned.”
Mike Jones, CEO, Gulf Oil International: “Gulf has a proud history in
motorsport with some of the most iconic and respected teams, and Williams
Racing is no exception. Together we share decades of motorsport experience
to bring motorsport, Formula 1 and Williams Racing fans closer to the sport
they love through our partnership. We are also excited to expand our
foothold in motorsport through the Williams Racing Driver Academy and
Williams Esports. Together we share a vision of a bright modern future for
motorsport on and off the track; made possible through our common culture of
partnership and innovation. This makes Williams Racing the perfect partner
for Gulf, and we’re excited to start this next chapter of our iconic
motorsport story.” |
