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Williams Racing
and Kraken are today proud to unveil the rear wing design chosen by fans
that will race in next weekend’s United States Grand Prix.
The FW46 cars driven by Alex Albon and Franco Colapinto will feature six fan
digital alter egos from the pioneering Williams Racing Cosmos Collection
after tens of thousands of fans around the world voted in our second Rear
Wing Takeover contest.
Under the latest initiative to provide unrivalled experiences for fans,
Williams and Official Crypto and Web3 Partner Kraken sent 100,000 supporters
registered with our Grid Pass programme their own unique collectible PFP for
free, designed by leading Web3 artist Candy Apple – and gave them the chance
to get their character on the car.
Grid Pass holders submitted their designs, which were then narrowed down to
12 and put to three rounds of fan voting to make up the final livery
enhancement that will be seen by hundreds of millions of people around the
world during the 2024 Formula 1 Pirelli United States Grand Prix, in what
will also be Alex Albon’s 100th Formula 1 race.
More than 35,000 votes were cast for the winning design, featuring Cosmos
Collection characters with clothing inspired by different eras from
Williams’ illustrious history.
The design can also be seen on a Williams showcar at the team’s Austin city
centre Fan Zone presented by Kraken, part of our combined commitment to bold
innovations that bring fans closer to the action online and offline.
James Bower, Commercial Director, Williams Racing: “We are always looking
for innovative ways to showcase our proud F1 history and bold ambition to
our growing global fanbase and the Williams Racing Cosmos Collection is a
perfect example of that. Combining iconic Williams Racing branding with
leading Web3 technology has proven hugely popular and we are looking forward
to seeing this eye-catching design out on track.”
Candy Apple, Web3 artist and Cosmos Collection designer: “This project was
incredibly special to me! It allowed me to combine the cutting-edge
technology of blockchain with the rich, iconic history of Williams Racing. I
had a blast creating these ten characters for Williams. It was a fun
challenge to design something enjoyable for all ages, while also finding
ways to weave their history into various traits. Having my art featured on
the rear wing of a Formula 1 car is beyond special. As a Web3 creator, it's
particularly unique – offering a creative and exciting way for digital
collectibles to be seen by the world. My ultimate goal with my art has
always been to just make people smile, and I’m grateful to Kraken and
Williams for helping make that more of a reality.”
Mayur Gupta, CMO, Kraken: "At Kraken, we're passionate about empowering
creators and fans alike through Web3 technologies. The Rear Wing Takeover
contest is a testament to the power of community-driven initiatives, and
we're excited to see the Williams Racing Cosmos Collection come to life on
the Williams Racing cars. By combining innovative technology, design, and
fan engagement, we're helping push the boundary of what's possible in the
world of motorsports and beyond. We're honoured to be a part of this bold
initiative and look forward to continue bringing unique experiences to fans
worldwide in our partnership with Williams." |
