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• Reviva Coffee
to fuel team at track and HQ as Official Coffee Partner from 2025
• Award-winning partnership extended to bring fans even closer to the sport
Williams Racing is pleased to announce a multi-year extension and expansion
of its award-winning partnership with Gulf Oil International Ltd.
The union between two icons of motorsport began in 2023 when Gulf, one of
the world’s leading manufacturers of oils and lubricants, joined Williams’
mission to transform and win future world titles.
Driven by a shared passion to bring fans closer to the sport, the
partnership has delivered memorable moments including the Gulf x Williams
Fan Livery Vote campaign which saw 180,000 votes cast for the Bolder Than
Bold livery which ran at three Grands Prix last year and picked up two
prestigious awards. The livery returned in September as Alex Albon drove the
FW45 in front of a passionate bumper crowd at the Anhebi Sambadrome in São
Paolo.
An exciting new era for the partnership will begin in 2025, when Gulf’s
vibrant coffee brand Reviva will become the Official Coffee Partner to the
team.
Crafted from 100% Arabica beans sourced from Rainforest Alliance-certified
farms in Brazil, Colombia and Honduras, Reviva’s balanced yet bold and
vibrant taste will fuel the team and its guests at all races on the Formula
1 calendar and at Williams’ HQ in Grove.
Bringing together two brands committed to high-quality performance, Reviva’s
logo will feature on the FW47 car to be driven by Alex Albon and Carlos
Sainz – one of the most formidable driver line ups on the grid.
Gulf will also continue to reach beyond the Formula 1 team by partnering
with Williams Esports and the Williams Racing Driver Academy, supporting the
next generation of stars on their motorsport journey and fulfilling Gulf’s
vision of a bright and modern future for motorsport.
It is Williams Racing’s second major global partnership extension announced
this month as the team continues to strengthen in all areas, following the
news that Kraken will remain as the team’s Official Crypto and Web3 partner
into 2025.
James Vowles, Team Principal: "We are thrilled to deepen and extend our
partnership with Gulf Oil International, a brand with a motorsport heritage
to match our own and one that is synonymous with excellence and innovation.
Together we have put captivating fan engagement and developing the next
generation at the heart of our partnership, and this extension is another
vote of confidence in Williams’ ongoing transformation. The introduction of
Reviva as our Official Coffee Partner will mark the start of our next
chapter together, bringing together two brands with bold ambition and strong
momentum.”
Mike Jones, CEO, Gulf Oil International UK Limited: “We are excited to
announce this partnership of Reviva Coffee and Williams Racing. Reviva is
expanding Gulf’s footprint into the speciality coffee sector, and we look
forward to seeing it on the world stage of Formula 1 through the Williams
Racing partnership. We are also delighted to extend the partnership between
Gulf and Williams Racing, building on what we have achieved in our first two
seasons together, and our commitment to continue bringing engaging
activations for the fans, including iconic Gulf liveries and F1 demos in our
key markets." |
