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Williams Racing
and Atlassian are thrilled to announce a long-term title partnership that
will usher in a new era for the iconic Formula 1 team as Atlassian Williams
Racing.
Williams, the joint-second most successful team in F1 history
with 114 wins, 9 Constructors’ Championships and 7 Drivers’ Championships is
joining forces with Atlassian (NASDAQ: TEAM), a leading provider of team
collaboration and productivity software whose world-class platform serves
over 300,000 customers across the globe.
This partnership unites two
organisations driven by teamwork: Atlassian’s AI-powered collaboration
software empowers teams of 10 to 10,000+ people so they can plan and track
work, align on goals and unleash knowledge seamlessly. For almost 50 years
Williams has been competing in F1 which is the ultimate test of teamwork
across a range of disciplines in pursuit of sporting success.
Under
the partnership, Atlassian becomes the Official Title Partner, Official
Technology Partner and Official Collaboration Software partner. The
multi-year commitment is the biggest partnership deal in Williams’ 48-year
history, recognising its position as an icon of one of the most-popular and
fastest-growing sports on the planet. It is another vote of confidence in
the team’s comeback plan to transform and deliver future World Championship
success.
Atlassian will play a major role in accelerating that
transformation with its System of Work for technology-driven companies: a
deliberate approach to teamwork that emphasises connecting all teams, and
leveraging AI to maximise impact and innovation. The adoption of this
approach and the Atlassian product suite across Williams will unleash the
potential of Atlassian Williams Racing, deepening teamwork and collaboration
to deliver on-track performance.
As Official Title Partner,
Atlassian’s branding will feature prominently on the FW47 race cars being
driven in the 2025 Formula 1 season by Alex Albon and Carlos Sainz – one of
the most formidable line-ups on the grid – which will be unveiled at
Silverstone on Friday. Atlassian branding will also be integrated into all
aspects of the team environment both trackside and at their Grove HQ.
The new Atlassian Williams Racing logo, unveiled today, symbolises this
true partnership. It has been uniquely crafted to unite the identities of
Atlassian and Williams Racing, seamlessly combining two distinct marks and
incorporating signature blues from each brand’s colour palette.
The
FW47 will launch on Friday with a special one-off livery to celebrate the
partnership, before the official 2025 race livery is revealed on February 18
at the F1 season launch at London’s The O2.
James Vowles, Team Principal,
Atlassian Williams Racing: “I am delighted to welcome Atlassian into Formula
1 and our evolution into Atlassian Williams Racing. Attracting a title
partnership of this size and significance is a momentous day in our team’s
illustrious history and a major milestone in our comeback transformation. We
are putting in place all the right ingredients to get this team back to the
front of the grid, and in Atlassian we have a partner that through its
technology and tools will help unleash our full potential by improving
teamwork and collaboration right across the organisation. Our values and
ambition align perfectly, and I’m excited about what we can achieve
together.”
Mike Cannon-Brookes, CEO, Atlassian: “Formula 1 is the
ultimate team sport. It's where engineers, developers, commercial teams, pit
crews and countless others work together in real-time at incredible speeds
to race for a podium finish. Atlassian shares Williams' deep belief in the
power of teamwork. We know that when great teams have the right tools and
practices, they can achieve things that would be impossible alone.
“As one of the first global technology companies out of Australia, we
understand what it's like to have passion, drive and the belief that you're
building something great. This team has been through a remarkable
transformation, and I believe Atlassian Williams Racing has all the
foundations for a renewed era of greatness.” |
