|
Williams Racing
today announces a major multi-year partnership with Super Group Limited
(NYSE: SGHC), the parent company of leading online sports betting and gaming
business Betway and casino brand Jackpot City, as the team prepares to
unveil its race livery for the 2025 Formula 1 season.
Both brands
will appear on the FW47 driven by Alex Albon and Carlos Sainz this year,
with the eye-catching livery due to be revealed to the world tomorrow at
F1’s unprecedented season launch at London’s The O2.
The agreement
will see Super Group’s brands become Atlassian Williams Racing’s Official
Betting Partner, Official Casino Partner, Official Gaming Partner, Official
Score Partner and Official Live Score Partner. It marks Super Group’s entry
into Formula 1, building on their market-leading sports sponsorship
portfolio which includes teams from across the Premier League, La Liga, NBA
and more.
The announcement continues Williams’ commercial momentum
and growth as the team strengthens in all areas in pursuit of future
Championship success. Last week the team announced a new long-term title and
technology partnership with leading collaboration software provider
Atlassian, to begin a new era as Atlassian Williams Racing. For 2025 the
team has also recently announced a new multi-year partnership with
Santander, alongside extended and expanded partnerships with Duracell, Gulf
Oil International and Kraken.
James Bower, Commercial Director,
Atlassian Williams Racing: “We are pleased to welcome Super Group into
Formula 1 as an Official Partner to Atlassian Williams Racing. Williams is
an icon of a sport that has a growing global fan base of more than 700
million people and is broadcast in 200 territories, providing an incredible
platform for Betway and Jackpot City to reach fans in every corner of the
planet. We take great pride in our award-winning, innovative and fan-focused
approach to partnership activations and look forward to working together
with Super Group in 2025 and beyond.”
Super Group, Chief Executive
Officer, Neal Menashe: “We are delighted to join the thrilling world of
Formula 1, by partnering with one of the most prestigious teams in motor
racing. The sport perfectly matches the excitement that our brands offer our
worldwide customer base and we look forward to Betway and Jackpot City logos
being seen at circuits across the globe during the varied and entertaining
Grand Prix calendar.” |
