|
• First
offering from landmark partnership showcased at London launch event
• The
kit will be worn by drivers, engineers and team personnel throughout the
upcoming 24-race season, blending performance and style
• Atlassian
Williams F1 Team and New Era unveil new Creating the Culture of Speed
campaign starring Carlos Sainz and Alex Albon
• Carlos Sainz: “Our New
Era team kit for 2026 looks incredible and I can’t wait to see our
passionate fans everywhere wearing it to show their support for Williams.”
Designed and produced by New Era, the 2026 team kit will be worn by
drivers Alex Albon and Carlos Sainz, as well as engineers and team
personnel, throughout the upcoming season of 24 races in 21 countries around
the globe.
The apparel collection offers a range of silhouettes in
men’s and women’s fits engineered to meet the performance and travel demands
of the team. Signature outerwear pieces include the rain jacket, padded
jacket and gilet, and a nod to the brand’s sporting heritage with a standout
varsity jacket. Underneath, sleek tees, tech polos, and hoodies feature in
dark navy with tonal graphics inspired by the tyre marks left on track
during high-speed corners.
An extensive headwear offering across
men’s, women’s and youth sizing anchors the range, including the curved
9FORTY, the 9FIFTY snapback, trucker, bucket hat, knit beanie, and the
iconic fitted 59FIFTY. Each design features the Atlassian Williams F1 team
logo to the front, complemented by New Era’s embroidered flag in white on
the left-hand side. To complete the collection, a range of accessories will
be available to fans.
Design details from the kit have also been
incorporated into a special fan-selected testing livery which will be on
Williams’ 2026 car, the FW48, when it runs for the first time in Barcelona
next week.
The new collection is brought to life through Creating
the Culture of Speed, a campaign starring Alex Albon and Carlos Sainz that
fuses timeless design heritage with British Formula 1 innovation to redefine
performance, style, and culture beyond the circuit.
Both the
collection and campaign reflect Williams’ bold identity and ambitions on and
off the track. One of the most iconic and successful teams in F1 with 114
wins, nine Constructors’ World Championships and seven Drivers’
Championships, Williams is transforming in all areas to win World
Championships again.
The team enters 2026 with real momentum
following its most successful season since 2016, securing fifth place in the
Constructors’ Championship with 137 points, two Grand Prix podiums and its
first-ever Sprint race podium.
Alongside the team kit, fans can
expect a broader range of New Era x Williams products throughout the season,
including lifestyle collections and race-specific releases, designed to
bring fans closer to the team than ever before.
The Atlassian
Williams F1 Team Kit will be available for fans to buy from January 21st
2026 via williamsf1.com, neweracap.eu and select retailers.
Carlos
Sainz, Driver, Atlassian Williams F1 Team: “New Era is one of the coolest
and most respected brands in sport, with an amazing history across so many
teams around the world, and this partnership is another sign of how
Atlassian Williams F1 Team is really trying to push the boundaries in all
areas. Our New Era team kit for 2026 looks incredible and I can’t wait to
see our passionate fans everywhere wearing it to show their support for
Williams.”
James Vowles, Team Principal, Atlassian Williams F1 Team:
“Today’s team kit launch is an exciting milestone in our partnership with
New Era. The kit represents who we are as a team right now – proud of our
history, confident in our identity and focused on the future. We’re
delighted to be able to share this moment with our fans and to see the team
take to the grid in New Era for the first time.”
Christopher Koch,
CEO, New Era: “Beginning our journey with Atlassian Williams F1 Team
reflects New Era’s continued commitment to global sport and culture. By
combining our cultural heritage with one of motorsport’s most respected
teams, we are translating the energy, precision, and legacy of racing into a
new form of expression for fans.” |
