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BNY (NYSE: BK),
a global financial services company, and Atlassian Williams F1 Team today
announce a long-term partnership, bringing together two global brands
anchored in heritage, a focus on performance, and a shared drive for
innovation.
BNY operates at the heart of the world’s capital markets,
helping organisations invest, trade and transact in over 100 markets
globally. Through this initiative, BNY joins Williams as a partner,
supporting one of the most successful teams in Formula 1 history. Williams
has won nine Constructors’ World Championships and seven Drivers’ World
Championships. The team is now on a mission to win again, with the support
of world-leading organisations within its partner suite.
Both
organisations share a demonstrated track record of adapting and transforming
to succeed — whether across BNY’s 242 years at the forefront of financial
markets or nearly 50 years of Formula 1 competition for Williams. This
partnership brings the two organisations together ahead of another big
milestone: Formula 1’s all-new regulations era, which marks the next
opportunity for Williams to move forward in its transformation.
BNY
and Williams will work together to bring the world of finance even closer to
the thrill of racing. Throughout the 24-race season, BNY will curate
meaningful touchpoints that strengthen relationships with clients and the
BNY community. With Formula 1 emerging as a global meeting point for
financial audiences, this partnership provides BNY with a unique platform to
bring those groups together in key financial hubs around the world.
Fans will be able to experience BNY branding featured on driver and team
kit, as well as the bargeboards, chassis top, and the Halo of Carlos Sainz
and Alex Albon’s FW48 – Williams’ challenger for the 2026 season. The
placements will be showcased at Williams’ livery launch on February 3rd –
when the team’s design for the new regulatory cycle will be shown to
worldwide audiences for the very first time.
James Vowles, Team
Principal of Atlassian Williams F1 Team: “We are delighted to welcome BNY to
the team for the 2026 season and beyond. As our team builds for long-term
success, we look forward to working with BNY to champion new ways of
thinking and embrace the opportunities of the future, both on the circuit
and across global markets.”
Jayee Koffey, Chief Global Affairs Officer at
BNY: “Enduring performance belongs to organisations willing to embrace
innovation with discipline and responsibility. BNY recognises that spirit in
Atlassian Williams F1 Team, a team that shares our growth ambitions and
values high performance.”. |
