|
• Anthropic’s
frontier AI will be integrated across the team to help further accelerate
Williams’ transformation
• Atlassian Williams F1 Team will be ‘thinking
with Claude’ in pursuit of success on and off track
• James Vowles:
“This partnership is an opportunity for us to show what’s possible when you
combine elite human talent with the right frontier models.”
Anthropic and
Atlassian Williams F1 Team today announce a multi-year partnership, making
Claude the team’s Official Thinking Partner.
Claude will be
integrated across the entire Williams organisation—working alongside
engineers and team strategists to support how the team thinks, plans, and
performs across race strategy, car development, and operations. With Formula
1 entering its biggest regulatory change in a generation, Claude will
support the team’s ability to make the improvements that count.
Claude is Anthropic’s frontier AI — the industry leader in reasoning and
safety, trusted by the world’s top enterprises. Teams use Claude to debug
reams of code, analyse dense research, and build entirely new products —
helping them ask better questions, challenge assumptions, and make clearer
decisions under pressure.
Williams has built nine Constructors’
Championships on ingenuity and innovation—finding crucial milliseconds that
deliver results on track. Like Anthropic, they started as outsiders who
believe thinking differently is the key to winning. As one of F1’s few
remaining independent teams, that resourcefulness remains central to how
they compete. Under Team Principal James Vowles, with drivers Carlos Sainz
and Alex Albon, Williams finished fifth last season. Now, Atlassian Williams
F1 Team is thinking with Claude as the team enters 2026 with clear ambition:
to take the next step towards returning to the front of the grid.
Claude branding will appear on Atlassian Williams F1 Team’s FW48 cars,
drivers, and team kit starting with the 2026 livery reveal on February 3,
ahead of the season opener in Melbourne. This will be the first chapter in a
multi-year partnership that both organizations hope will prove the value of
thoughtful AI in high-stakes environments.
James Vowles, Team
Principal, Atlassian Williams F1 Team: “We are thrilled to welcome Anthropic
to Atlassian Williams F1 Team and Claude as our Official Thinking Partner.
At a time when our team is on a journey to the front, this partnership is an
opportunity for us to show what’s possible when you combine elite human
talent with the right frontier models. We know that there are no shortcuts
to success and look forward to working with Anthropic to continue building
long-lasting performance.”
Mike Krieger, Co-Lead of Anthropic Labs:
“Formula 1 is ultimately about the pairing of human endeavour and technical
excellence. I’ve watched Atlassian Williams F1 Team find ways to punch above
their weight for years, that’s exactly the kind of team Claude is built
for.”
Andrew Stirk, Head of Brand Marketing at Anthropic: “We chose
Atlassian Williams F1 Team because they’re one of F1’s last truly
independent teams - they compete on the quality of their thinking and their
attention to detail. When we met James and his team, we recognized that
immediately. They are world class problem solvers, focused on the smallest
details, that’s the same drive that animates Anthropic. It’s why this
partnership felt right from the first conversation.” |
