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Atlassian
Williams F1 Team and Barclays are proud to announce a major new global
partnership, uniting two British icons defined by excellence, innovation and
trust with their sights set firmly on the future.
Williams is one of
the top three most-successful Formula 1 teams of all time with 114 wins,
nine Constructors’ World Championships and seven Drivers’ World
Championships over its 48-year history. The team is joining forces with
Barclays, the world-renowned bank founded more than 325 years ago and
trusted by tens of millions of customers in more than 40 countries.
Barclays will become Official Banking Partner to Williams as Formula 1
enters a completely new regulations era for 2026. The team has been building
towards the rule change with focus and determination as part of its
long-term plan to return to the front of the grid, an ethos shared by
Barclays in the way they support their clients.
The attributes shared
by Williams and Barclays are significant: data-driven performance and
advanced analytics, precision execution and investment in technology,
through to continual adaptability and innovation.
This is Barclays’
first-ever partnership in Formula 1, complementing its leading sports
partnership portfolio which includes the Premier League, Barclays’ Women’s
Super League, Wimbledon, the WNBA New York Liberty and Lord’s – the home of
cricket. Barclays has chosen Williams as a strategic partner to support the
team’s transformation, open doors to key markets and decision-makers who
share passion for Formula 1, and connect Barclays with the next generation
of fans – 43% of whom are under-35 and 42% women.
Barclays branding
will feature prominently on the FW48, Williams’ all-new challenger, with the
racing livery being unveiled later today. It will also feature on the
helmets of drivers Alex Albon and Carlos Sainz, team clothing and throughout
the team’s trackside garages and hospitality.
The partnership marks a
renewed alliance for Barclays and Williams, whose legendary founder Sir
Frank Williams was a customer of the bank which also provided the team with
banking services for many years.
Today’s announcement also continues
Williams’ commercial growth which has seen a host of major global brands
join the team’s mission to return to the front of the grid. Over the past
three years Williams has welcomed Atlassian as Title Partner, alongside
Komatsu, Super Group, NMC2, VAST Data, Stephens, Airia, Brillio, Keeper
Security, Zoox and New Era. Kraken, Gulf Oil International Ltd and Duracell
have all extended their partnerships, recognising Williams’ award-winning
and innovative approach. Heading into 2026 the team has announced new
partnerships with Anthropic, BNY, Wilkinson Sword and Nuveen.
James
Vowles, Team Principal, Atlassian Williams F1 Team: “We are delighted to
welcome Barclays into the sport as Official Banking Partner to Atlassian
Williams F1 Team. As we prepare for one of the most significant regulatory
changes in Formula 1 history, we’re preparing to seize the opportunities of
the new era together with Barclays as we continue investing for long-term
success.”
Stephen Dainton, President, Barclays Bank PLC: “Our
partnership with Atlassian Williams F1 Team will deepen our client
engagement and elevate our brand across our key markets as we grow our
investment banking and private banking and wealth management relationships.
Working with one of the most storied teams in Formula 1 brings unparalleled
global visibility.
“Barclays has long been one of sport’s most
committed corporate partners — from the Premier League and the Women’s Super
League to Lord’s, Wimbledon, NBA Brooklyn Nets and WNBA Liberty — and we
pair those world stage platforms with major investment in community and
grassroots sport. It’s this combination of elite performance and local
impact that defines our approach.” |
