|
• The
multi-year partnership will see M&S dress the Williams team for travel to
and from races
• Leaders, drivers, and engineers will also receive
tailored formal wear for events and appearances
• The partnership will be
celebrated at Silverstone, and through fan-facing content and activations
• Luke Timmins, Merchandise and Licensing Director, Atlassian Williams F1
Team: “We are proud to work with M&S to create a kit that helps our team to
look and feel their very best.”
M&S will dress Atlassian Williams F1 Team
as it navigates 24 races in 21 countries on the 2026 Formula 1 calendar,
becoming the team’s new Official Travel Kit Partner in a multi-year
agreement.
The partnership brings together two iconic British
institutions united by a shared commitment to performance, precision
engineering, and timeless design, and driven by an ambition to connect with
audiences worldwide.
Through the agreement, M&S will outfit the
Williams team with a modern travel wardrobe designed to look great and
perform with style and comfort. Leadership, engineers, and drivers will also
receive formal travel options – with sharp tailoring in high-performance
fabrics which deliver wrinkle resistance, moisture wicking, four-way stretch
and water-repellent protection.
At a time when Formula 1 continues to
grow in global popularity, this partnership will help M&S to develop its
profile beyond its key international markets. The brand now operates in over
70 countries across Europe, the Middle East, Asia, the US and Australia, and
has seen particularly significant growth in its Autograph menswear brand
which has quadrupled in value over the past three years.
Williams and
M&S will celebrate the partnership through a series of moments across the
Formula 1 season including major activations at Silverstone, behind the
scenes content, and select fan-facing activations.
Mitch Hughes, M&S
Menswear Director: “Partnering with Atlassian Williams F1 Team brings
together two British brands who share a deep commitment to quality,
innovation and progress. Our customer has incredibly high expectations of
the clothes they choose - and rightly so. They want pieces that feel
exceptional, perform brilliantly, and elevate the everyday. That’s the
standard we design to, and it’s the same relentless precision you see in
Formula 1.
“Modern clothing has to look sharp, feel great, and keep
up with real life - moving effortlessly from work to travel to downtime,
while maintaining a refined, timeless aesthetic. That’s exactly what our new
Autograph Performance range delivers. It’s built for how we live today,
combining timeless style with clever technical innovation so every piece
performs, lasts and looks the part.
“Seeing the Williams team wear
M&S this season will be a proud moment. We know our customers will instantly
recognise the quality and purpose behind this collection and feel that same
sense of confidence when they wear it.”
Luke Timmins, Merchandise and
Licensing Director, Atlassian Williams F1 Team: “With 24 races, multiple
testing sessions, and hundreds of travelling team members, Travel Kit is a
central part of how Atlassian Williams F1 Team shows up around the world. We
are proud to work with M&S to create a kit that helps our team to look and
feel their very best so that they can deliver real performance on and off
the track.” |
