Autoglym adds extra shine at BAR

By BAR F1 (25/05/2004)
May 25 2004

As Lucky Strike BAR Honda gears up for this weekend's European Grand Prix, the team is delighted to announce that it has formed a Team Supplier agreement with car cleaning product manufacturer Autoglym.

The partnership will begin with immediate effect, and will involve Autoglym providing BAR with a full range of quality valeting products and equipment to ensure a high standard of visual presentation for the car and support fleet.

UK based Autoglym is a highly respected manufacturer with a solid reputation for high quality products and holds a market leading position in the UK. It has a strong presence throughout Europe and Scandinavia and exports to over 45 countries across the world. Core markets include North America, Canada, Australia and Pacific Rim.

BAR Group Sales and Marketing Director, Hugh Chambers, commented "We are delighted to welcome Autoglym to BAR as a Team Supplier. Our association begins at an exciting time for the team with such a successful start to the season. BAR is currently enjoying a significant proportion of Formula One's global media exposure and Autoglym's profile can only benefit from that. I have every confidence that our current momentum will provide a strong platform from which Autoglym will be able to achieve its global marketing objectives."

David Rogers, Autoglym's Sales Director, said "Formula 1 teams represent the very best in vehicle presentation and use only quality products. The materials used in the construction of their cars are as sophisticated as you can get, and our range has been proven to provide the best possible finish to complement that sophistication.

"Autoglym is fast becoming a global brand, and our association with one of the most progressive teams in Formula One, which has a massive world-wide television audience, will further enhance our aspirations."