Has DELL departed from BMW Sauber as well?


By BMWF1Talk
January 21 2009

A detail that seems to have gone unnoticed is that not only Credit Suisse is no longer with BMW Sauber (in fact it could be seen a blank space in the sponsors wall), but the Dell logo is no longer appearing in the car nor in the sponsors wall. Whats more, it is no longer in the sponsors list of the press kit

There is no official confirmation yet, but apparently Dell simply didn't want to renew their 3 year contract signed in 2006.

We wil inform you further once things clarify.

Has Dell departed from BMW Sauber as well?
Posted by: BMW Sauber F1 (IP Logged)
Date: 21/01/2009 09:57

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Re: Has Dell departed from BMW Sauber as well?
Posted by: Bouncing Bullet (IP Logged)
Date: 21/01/2009 11:36

Well, I counted seven: Puma, Syntium, Petronas, Certina, T-Systems, Bridgestone and Intel. In the Pressrelease I only found Bridgestone, Intel and Petronas mentioned.

Re: Has Dell departed from BMW Sauber as well?
Posted by: TheRat (IP Logged)
Date: 21/01/2009 12:39

Yes, Dell is gone. They simply didn't refresh their 3 year contract. Since the team that was responsible for the partnership left Dell over the years, there is simply no more interest since Dell never used it as major marketing tool. (and Michael doesn't like Sponsorships - that one was agreed when Kevin Rollins was CEO)

Re: Has Dell departed from BMW Sauber as well?
Posted by: TheRat (IP Logged)
Date: 21/01/2009 12:43

And it looks like BMW is a hard partner to sponsor - i heard they take your money but you are always second...and their brand-guide is larger than a print-out of UKs telephonebook ;-)

Re: Has Dell departed from BMW Sauber as well?
Posted by: Jaca (IP Logged)
Date: 21/01/2009 16:50

And what about the Intel logo, it seems that it changed its place in the car, it is not present in the cap and in front of the driver's sweatshirt.

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