Diageo to sponsor Pedro de la Rosa

By BMWF1Talk
March 17 2010

Today it has been announced that DSiageo will be personal sponsor of BMW Sauber driver Pedro Martinez de la Rosa. This comes as no surprise, as the company already participated alonside the Spaniard during his Mclaren role.

The driver will be participating in Diageo's campaigns against the dangerous combination of alcohol and driving, as he did already since 2005 -when Johnnie Walker and its parent company Diageo joined Mclaren.

So far this month El Corte Inglés and Certina have announced joining forces with the Catalan driver, showing the strong potential De la Rosa has in terms of PR andcollaborating with sponsors.

*We can expect the English press release to be launched tomorrow, and then we will publish it in this space.

Diageo to sponsor Pedro de la Rosa

Posted by: BMW Sauber F1 (IP Logged)

Date: 17/03/2010 11:57

What do you think? You can have your say by posting below.
If you do not already have an account Click here to Register.

We record all IP addresses on the Sportnetwork message boards which may be required by the authorities in case of defamatory or abusive comment. We seek to monitor the Message Boards at regular intervals. We do not associate Sportnetwork with any of the comments and do not take responsibility for any statements or opinions expressed on the Message Boards. If you have any cause for concern over any material posted here please let us know as soon as possible by e-mailing abuse@sportnetwork.net