New Sponsor Signs A 3-Year Deal With Ferrari


By Dale Calkins
May 25 2006

Ferrari and Telecom Italia have announced that their sponsorship deal will last for 3 years and that Alice will be on the car. Alice, which is a division of the Italian telecommunications giant, will appear on the car at a cost of an estimated 25 million dollars.

Ferrari and Telecom Italia have announced that their sponsorship deal will last for 3 years and that Alice will be on the car. Alice, which is a division of the Italian telecommunications giant, will appear on the car at a cost of an estimated 25 million dollars.

New Sponsor Signs A 3-Year Deal With Ferrari

Dale Calkins

Ferrari and Telecom Italia have announced that their sponsorship deal will last for 3 years and that Alice will be on the car. Alice, which is a division of the Italian telecommunications giant, will appear on the car at a cost of an estimated 25 million dollars. Ferrari Team Principal, Jean Todt, had this to say about the new deal:

"We are happy to embark on a partnership with a group as prestigious as Telecom Italia, which is a major industrial player

Innovation, the pursuit of excellence, speed and a spirit of competition are just some of the values we share with Telecom Italia and they will form the basis of a close and productive collaboration."

See, I told you that Alice would sign as a Ferrari sponsor, but nobody listened to me...

May 25, 2006

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